PUMA AC MILAN X PLEASURES 2023/2024 FOURTH PLAYER JERSEY - PUMA BLACK/ASPHALT

SKU : 77606601

PUMA AC MILAN X PLEASURES 2023/2024 FOURTH PLAYER JERSEY

Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 23/24 AC Milan Fourth kit. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.Street-smart meets match-ready in the AC MILAN x PLEASURES collaboration with the kit arriving in two contrasting shadowy colourways, symbolizing the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night, and across continents from Milan to Los Angeles.

Reflecting the ever-evolving Milanese lifestyle, the design of the kit’s interplays with the city’s iconic periods of the day — the serene dusk and the awakening dawn and is incapsulated into the Fourth Kit campaign concept, “Out of the Shadows”. The colorway’s not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.

The iterations of the kit were unveiled yesterday in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.

For the first time in the Club's history, the two distinct iterations of the Fourth Kit will be used in separate games. In the Home match against Napoli, on February 11^th, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the Away game against Monza, on February 18^th, this dynamic will be reversed. The ground-breaking design and innovative concept extend to AC Milan's women's team, who will proudly wear the Fourth Kit in the Derby against Inter on 17 February.